The systematic computational analysis of data or statistics to understand and improve business performance.
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A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A logical fallacy where anecdotal evidence is used to make a broad generalization.
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
The process of identifying unusual patterns or outliers in data that do not conform to expected behavior.
The attribution of human traits, emotions, or intentions to non-human entities, often used in design to make interfaces more relatable and engaging.
A common solution to a recurring problem that is ineffective and counterproductive, often resulting in negative consequences.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
Application Programming Interface (API) is a set of tools and protocols that allow different software applications to communicate and interact with each other.
The high-level structure of a software application, defining its components and their interactions.
Application Release Automation (ARA) is the process of automating the release of applications, ensuring consistency and reducing errors.
Universal, symbolic patterns and images that derive from the collective unconscious, used in design to create meaningful and resonant experiences.
The study of architectural concepts, including the principles and methodologies used in the design and construction of buildings and structures.
Accessible Rich Internet Applications (ARIA) is a set of attributes that enhance the accessibility of web content for people with disabilities.
Specific attributes used to enhance the accessibility of web content and applications by providing additional information to assistive technologies.
ARIA attributes that notify assistive technologies about updates to parts of the web page that can change dynamically.
ARIA attributes that define additional characteristics of elements, such as roles and relationships.
Specific roles assigned to HTML elements to define their purpose and behavior in an accessible manner.
ARIA attributes that describe the current state of an element, such as whether it is selected or expanded.
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
Agile Release Train (ART) is a long-lived team of Agile teams that, along with other stakeholders, incrementally develops, delivers, and operates one or more solutions in a value stream.
The study of the principles and techniques of art, including visual composition, aesthetics, and the role of art in society.
Adaptive Software Development (ASD) is a software development methodology that focuses on continuous adaptation to changing requirements and environments.
Application Support Engineer (ASE) is a professional responsible for maintaining and supporting software applications, ensuring their availability and performance.
Artificial Superintelligence (ASI) is a hypothetical AI that surpasses human intelligence and capability in all areas.
Hardware and software designed to assist people with disabilities in using computers and digital content.
A logical fallacy in which it is assumed that qualities of one thing are inherently qualities of another, due to an irrelevant association.
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
Work that is not performed in real-time, allowing team members to collaborate without needing to be online simultaneously.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
A methodology for creating design systems by breaking down interfaces into their basic components (atoms, molecules, organisms, templates, and pages).
The tendency for people's perception to be affected by their recurring thoughts at the time.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
A component in neural networks that allows the model to focus on specific parts of the input, improving performance.
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
A brainstorming technique that involves listing all possible attributes of a product or problem to generate new ideas and solutions.
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
A design pattern that combines human and machine intelligence to enhance decision-making and problem-solving.
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.
The use of software tools to run tests on code automatically, ensuring functionality and identifying defects without manual intervention.
The ability to perform actions or behaviors automatically due to learning, repetition, and practice.
A cognitive bias where people overestimate the importance of information that is readily available.
A self-reinforcing process in which a collective belief gains more plausibility through its increasing repetition in public discourse.
A mental shortcut that relies on immediate examples that come to mind when evaluating a specific topic, concept, method, or decision.
A graphical representation of a user or their character in digital environments.
Amazon Web Services (AWS) is a comprehensive cloud computing platform provided by Amazon that offers a wide range of services including computing power, storage, and databases.
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Business-to-Business-to-Business (B2B2B), a business model where businesses sell products or services to other businesses that then sell them to additional businesses.
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Business-to-Government (B2G), a business model where products or services are sold to governments.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
A planning method that starts with defining a desirable future and then works backwards to identify steps to achieve that future.
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.
The collection of all the backlinks (inbound links) pointing to a website, used to assess its authority and influence in search engine rankings.
A prioritized list of work items or tasks that need to be completed, commonly used in agile project management.
The process of reviewing, prioritizing, and updating items in the backlog to ensure they are ready for development.
Elements of a service or product that are not visible to the user but are essential for delivering the front-stage experience.
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