A comprehensive view of a customer that includes data from all interactions and touchpoints across the customer journey.
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A problem-solving method that involves asking "why" five times to identify the root cause of a problem.
Characteristics of big data defined as Volume, Velocity, Variety, Veracity, and Value.
A principle stating that 80% of effects come from 20% of causes, often used to prioritize tasks and identify key areas of focus.
Acquisition, Activation, Retention, Referral, and Revenue (AARRR) is a metrics framework for assessing user engagement and business performance.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.
A model predicting the speed-accuracy trade-off in pointing tasks when using devices like a mouse, important for user interface design.
The percentage of users who take a specific action that signifies they are engaging with a product or service.
The systematic computational analysis of data or statistics to understand and improve business performance.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
A metric that shows the revenue that a company can expect to receive annually from its customers for subscriptions or services.
The process of identifying unusual patterns or outliers in data that do not conform to expected behavior.
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
The ratio of interactive elements (links, buttons) to the number of goals on a landing page.
The collection of all the backlinks (inbound links) pointing to a website, used to assess its authority and influence in search engine rankings.
Behavior-Driven Development (BDD) is a software development approach where applications are specified and designed by describing their behavior.
A systematic evaluation of behaviors within an organization or process to identify areas for improvement and ensure alignment with goals.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
The practice of comparing performance metrics to industry bests or best practices from other companies.
Behavioral Science (BeSci) is the study of human behavior through systematic analysis and investigation.
Business Intelligence (BI) encompasses technologies, applications, and practices for the collection, integration, analysis, and presentation of business information.
The process of examining large and varied data sets to uncover hidden patterns, correlations, and insights.
Build-Measure-Learn (BML) is a feedback loop used in Lean Startup methodology where a product is built, its performance is measured, and learnings are used to make improvements.
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Business Process Model and Notation (BPMN) is a graphical representation for specifying business processes in a workflow, using standardized symbols and notations.
Business Process Management Software (BPMS) refers to tools and systems that help organizations design, model, execute, monitor, and optimize their business processes.
A thorough examination of a brand's current position in the market and its effectiveness in reaching its goals.
The extent to which consumers are familiar with a brand and can recognize it.
The extent to which a brand is seen or experienced by potential customers through various media channels.
The difference between a brand's desired perception and the actual perception held by consumers.
The perception of a brand in the minds of consumers, shaped by interactions and experiences with the brand.
The tendency of consumers to continuously purchase the same brand's products over time.
The ability of consumers to remember a brand when prompted by a product category.
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Business Rules Engine (BRE) is a software system that executes one or more business rules in a runtime production environment.
The process of using statistical analysis and modeling to explore and interpret business data to make informed decisions.
Customer Acquisition Cost (CAC) is the total cost associated with acquiring a new customer, including marketing and sales expenses.
The reduction in sales of a company's existing products due to the introduction of a new product by the same company.
Case-Based Reasoning (CBR) is an AI method that solves new problems based on the solutions of similar past problems.
Customer Effort Score (CES) is a metric that measures how much effort customers have to put in to interact with a product or service.
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
The percentage of customers who stop using a product or service during a specific time period.
Critical Incident Technique (CIT) is a method used to gather and analyze specific incidents that significantly contribute to an activity or outcome.
The process of collecting, analyzing, and reporting aggregate data about which pages a website visitor visits and in what order.
Capability Maturity Model (CMM) is a framework for improving and optimizing processes within an organization.
Cost of Delay (CoD) is a metric that quantifies the economic impact of delaying a project, feature, or task.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.
The systematic investigation of competitor activities, products, and strategies to gain insights and inform decision-making.
The assessment of the strengths and weaknesses of current and potential competitors to identify competitive advantages and disadvantages.
A range of values, derived from sample statistics, that is likely to contain the value of an unknown population parameter.
The dynamic system of content creation, distribution, and interaction within an environment.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
A lead that has successfully become a customer.
An analysis comparing the costs and benefits of a decision or project to determine its feasibility and value.
Cost Per Action (CPA) is an online advertising pricing model where the advertiser pays for a specified action, such as a sale or registration.
Cost Per Click (CPC) is an online advertising model where the advertiser pays each time a user clicks on their ad.
Cost Per Thousand (CPM) is a metric used in advertising to denote the cost of 1,000 impressions or views of an advertisement.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
Crit (Design Critique) is a structured feedback session where designers present their work and receive constructive feedback from peers.
Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
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