The four key elements of marketing: Product, Price, Place, and Promotion, used to develop marketing strategies.
Explore
1537 Topics
Filter Topics...
Topics Filtered By
A Lean methodology concept identifying seven types of waste in processes to improve efficiency.
An organizational structure that emphasizes flexibility, employee initiative, and decentralized decision-making.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
The process of transitioning an organization to agile methodologies, including changes in culture, processes, and practices.
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
Application Lifecycle Management (ALM) is the process of managing an application's development, maintenance, and eventual retirement throughout its lifecycle.
A pricing strategy where a high-priced option is introduced first to set a reference point, making other options seem more attractive in comparison.
A design approach that predicts user needs and actions to deliver proactive and personalized experiences.
Agile Release Train (ART) is a long-lived team of Agile teams that, along with other stakeholders, incrementally develops, delivers, and operates one or more solutions in a value stream.
Adaptive Software Development (ASD) is a software development methodology that focuses on continuous adaptation to changing requirements and environments.
Above the Line (ATL) refers to marketing activities carried out at a macro level to reach a large audience through mass media such as TV, radio, and print ads.
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Amazon Web Services (AWS) is a comprehensive cloud computing platform provided by Amazon that offers a wide range of services including computing power, storage, and databases.
Business-to-Business (B2B), a business model where products or services are sold from one business to another.
Business-to-Business-to-Business (B2B2B), a business model where businesses sell products or services to other businesses that then sell them to additional businesses.
Business-to-Business-to-Consumer (B2B2C), a business model where businesses sell products or services to other businesses that then sell them to consumers.
Business-to-Consumer (B2C), a business model where products or services are sold directly to individual consumers.
Business-to-Government (B2G), a business model where products or services are sold to governments.
A planning method that starts with defining a desirable future and then works backwards to identify steps to achieve that future.
Obstacles that make it difficult for new competitors to enter an industry, such as high capital requirements, strong brand loyalty, or regulatory hurdles.
The use of behavioral science insights to inform and guide strategic decision-making in organizations.
A market space that is unexplored and uncontested, where companies can create new demand and capture significant market share without much competition.
The practice of ensuring that all brand activities and communications are consistent with the brand's values, mission, and identity.
The use of universal character types and personalities to define and communicate a brand's identity.
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.
The characteristics and qualities that define a brand and distinguish it from competitors.
The established set of core values, stories, and attributes that define a brand's identity and guide its communications.
The value a brand adds to a product or service beyond the functional benefits, encompassing factors like brand awareness, perceived quality, and customer loyalty.
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
The practice of using an established brand name to introduce new products or services.
The process of developing and maintaining a brand to ensure it meets business goals and customer expectations.
The set of human characteristics associated with a brand, which shape how consumers perceive it.
The strategy of placing a brand in the market to occupy a distinct and valued place in the minds of the target audience.
The commitment a brand makes to its customers about the quality and experience they can expect.
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
A long-term plan for the development and management of a brand to achieve specific goals.
The core principles and beliefs that guide a brand's actions and decisions.
The distinct personality and style of a brand as expressed through its communication channels.
A brand architecture strategy where all products share a common brand name and identity.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
The ability to understand and deal with various business situations, making sound decisions to ensure successful outcomes.
The ability of an organization to adapt quickly to market changes and external forces while maintaining a focus on delivering value.
The planning and preparation to ensure that an organization can continue to operate in case of serious incidents or disasters.
A strategic management template for developing new business models or documenting existing ones, detailing elements like value proposition, infrastructure, and customers.
A change management strategy that aligns people, process, and technology initiatives to improve performance and achieve business goals.
The potential for a project or solution to be economically sustainable and profitable.
Customer Advisory Board (CAB) is a group of key customers who provide feedback and insights to a company to help guide its strategic decisions.
Culture, Automation, Lean, Measurement, and Sharing (CALMS) is a framework for guiding the implementation of DevOps practices.
A pricing strategy where a core product is sold at a low price, but complementary products are sold at higher prices.
Customer Experience Management (CEM) is the process of managing and improving the interactions and experiences customers have with a brand across all touchpoints.
The process of preparing, equipping, and supporting individuals to successfully adopt change to drive organizational success and outcomes.
The systematic approach to dealing with the transition or transformation of an organization's goals, processes, or technologies.
The fundamental guidelines and practices that underpin effective change management, ensuring successful implementation of changes.
The practice of organizing the context in which people make decisions to influence the outcomes, often used to nudge users towards certain behaviors.
A marketing strategy where two brands collaborate to create a product or service that leverages the strengths of both.
A collaborative process spanning multiple stages of product/service development where stakeholders, including users, actively participate in the design and development of products or services.
A collaborative process specific to the design phase that involves stakeholders, including users, in the refinement of user-centered design solutions.
The process of creating or enhancing a community among individuals with common interests, goals, or values.
A group of people who share a common interest or profession and engage in collective learning through regular interactions, sharing knowledge, and developing expertise together.
Tips for Filtering
Expand your search with multiple filters for Design Dimensions or Knowledge Domains below.
Narrow the results with single selections from all other filters, where facets are mutually exclusive.
Design Dimensions
Multi-Select
Selecting multiple dimensions expands your results.Dimension
Knowledge Domains
Multi-Select
Selecting multiple knowledge domains expands your results.Knowledge
Practical Utility
Mutually Exclusive
Select one option to narrow your results.Usefulness
Experience Level
Mutually Exclusive
Select one option to narrow your results.Experience
Recency
Mutually Exclusive
Select one option to narrow your results.Origin