AIDA
Attention, Interest, Desire, Action (AIDA) is a marketing model that outlines the stages a consumer goes through from awareness to decision.
35 topics found for
“advertising effectiveness”
Neuroselling
The application of neuroscience principles to marketing, aiming to understand consumer behavior and improve marketing strategies.
Behavioral Targeting
A marketing strategy that uses user behavior data to deliver personalized advertisements and content.
SEM
Search Engine Marketing (SEM) is a digital marketing strategy used to increase a website's visibility in search engine results pages (SERPs) through paid advertising.
Contextual Marketing
A marketing strategy that delivers targeted advertising and content based on the context of the user, such as their behavior or environment.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.