Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
35 topics found for
“advertising effectiveness”
Target Audience
A specific group of people identified as the intended recipient of an advertisement or message.
Rule of Three
A writing and design principle that suggests that things grouped in threes are more satisfying, effective, and memorable for audiences.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Authority Principle
A principle that suggests people are more likely to comply with requests or follow suggestions from authority figures.
Organic Traffic
Visitors who arrive at a website through unpaid search results, often driven by effective SEO strategies.
BTL
Below the Line (BTL) refers to marketing activities targeting specific consumer groups through direct channels.
Presuasion
A technique used to prime an audience before delivering a persuasive message.
Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.