Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
35 topics found for
“advertising effectiveness”
CTA
Call to Action (CTA) is a prompt that encourages users to take a specific action, such as signing up for a newsletter or making a purchase.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Affiliate Marketing
A marketing strategy where affiliates earn a commission for driving sales or traffic to a company's website.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
ZMOT
Zero Moment of Truth (ZMOT) is a concept in marketing that refers to the point in the buying cycle when the consumer researches a product before the seller even knows they exist.
SERP
Search Engine Results Page (SERP) is the page displayed by a search engine in response to a user's query.
Rule of Odds
A design principle that suggests using an odd number of elements in a composition to create visual interest and balance.