EAST Framework
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
A strategy where engaging, preferred activities are used to motivate users to complete less engaging, necessary tasks.
A cognitive bias where people avoid negative information or situations, preferring to remain uninformed or ignore problems.
Reinforcement Learning from Human Feedback (RLHF) is a machine learning technique that uses human input to guide the training of AI models.
The tendency to recall past behavior in a way that aligns with current beliefs and attitudes.
A cognitive bias where individuals interpret others' behaviors as having hostile intent, even when the behavior is ambiguous or benign.
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
The tendency for people to overestimate their ability to control events.