Illusory Correlation
The perception of a relationship between two variables when no such relationship exists.
The perception of a relationship between two variables when no such relationship exists.
A rule-of-thumb or shortcut that simplifies decision-making and problem-solving processes.
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
The tendency for individuals to favor information that aligns with their existing beliefs and to avoid information that contradicts them.
AI systems that can dynamically adjust their behavior based on new data or changes in the environment.
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
Also known as the 68-95-99.7 Rule, it states that for a normal distribution, nearly all data will fall within three standard deviations of the mean.