Grounded Theory
A research method that involves forming a theory based on data systematically gathered and analyzed.
A research method that involves forming a theory based on data systematically gathered and analyzed.
A user research technique where participants organize information into categories to inform information architecture and design.
Guidelines that dictate how a brand should be presented across various media to ensure consistency.
A set of rules and standards that define how a brand should be represented across all media and platforms.
The process of designing and refining prompts to elicit accurate and relevant responses from AI models.
Quantitative measures used to track and assess the performance and success of a product, such as usage rates, customer satisfaction, and revenue.
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
The ability to identify and interpret patterns in data, often used in machine learning and cognitive psychology.
A process by which users are automatically enrolled into a service or program, often used to increase participation rates.