Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
55 topics found for
“brand success”
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Trademark
A symbol, word, or words legally registered or established by use as representing a company or product.
Brand Recognition
The extent to which consumers can identify a brand by its attributes such as logo, tagline, or packaging.
Brand Promise
The commitment a brand makes to its customers about the quality and experience they can expect.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Awareness
The extent to which consumers are familiar with a brand and can recognize it.
Brand Exposure
The extent to which a brand is seen or experienced by potential customers through various media channels.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.