Demand Generation
The process of creating awareness and demand for a product or service through marketing activities.
27 topics found for
“customer acquisition”
Lead Qualification
The process of evaluating and categorizing potential customers based on their likelihood to purchase.
Brand Discovery
The process by which consumers become aware of and learn about a brand.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Lead Conversion Rate
The percentage of leads that convert into customers.
MRR
Monthly Recurring Revenue (MRR) is a metric that quantifies the predictable revenue generated each month from customers.
ARPA
Average Revenue Per Account (ARPA) is a metric used to measure the average revenue generated per user or account.
SAM
Serviceable Addressable Market (SAM) is the portion of the Total Addressable Market that a company can target with its products and services.
ZPD
Zone of Proximal Development (ZPD) is a concept in educational psychology that describes the difference between what a learner can do independently and what they can achieve with guidance and support.