Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
38 topics found for
“customer relationship management”
Prospect
A potential customer who has shown interest in a product or service but has not yet made a purchase.
Lead Management
The process of tracking and managing potential customers from initial contact through to sale.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
CSM
CSM (Customer Success Management) is a business methodology focused on ensuring customers achieve their desired outcomes while using a product or service.
Churn
The rate at which customers stop using a product or service, often used as a metric to measure customer retention.
Brand Experience
The totality of all interactions a customer has with a brand, shaping their overall perception and relationship with the brand.
Churn Rate
The percentage of customers who stop using a product or service during a specific time period.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.