Product Optimization
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
The process of continuously improving a product's performance, usability, and value through data-driven decisions and iterative enhancements.
Quantitative measures used to track and assess the performance and success of a product, such as usage rates, customer satisfaction, and revenue.
A statistical method used to predict a binary outcome based on prior observations, modeling the probability of an event as a function of independent variables.
Market Requirements Document (MRD) is a comprehensive document that outlines the market's needs, target audience, and business objectives for a product.
Cost Per Objective Option (CPOO) is a metric used to measure the cost efficiency of different marketing options based on achieving specific objectives.
The process of making predictions about future trends based on current and historical data.
A market space that is already crowded with competition, where companies fight for market share, leading to intense rivalry and lower profitability.
The process of planning, executing, tracking, and analyzing marketing campaigns.
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.