Vanity Metrics
Metrics that may look impressive but do not provide meaningful insights into the success or performance of a product or business, such as total page views or social media likes.
82 topics found for
“data-driven marketing”
Product Positioning
The process of defining how a product is perceived in the minds of consumers, relative to competing products, to create a unique market identity.
Buyer Persona
A semi-fictional representation of an ideal customer based on market research and real data about existing customers.
Sales Forecasting
The process of estimating future sales based on historical data, trends, and market analysis.
Factor Analysis
A statistical method used to identify underlying relationships between variables by grouping them into factors.
Customer Development
A framework for discovering and validating the right market for a product, building the right product features, and validating the business model.
Multiple Regression
A statistical technique that uses several explanatory variables to predict the outcome of a response variable, extending simple linear regression to include multiple input variables.
Product Adoption Rate
The speed at which users start using a new product, typically measured as a percentage of the target market over a specific period.
Competitive Intelligence
The process of gathering and analyzing information about competitors to inform business strategy and decision-making.