Brand Recall
The ability of consumers to remember a brand when prompted by a product category.
The ability of consumers to remember a brand when prompted by a product category.
Also known as Expert Review, a method where experts assess a product or system against established criteria to identify usability issues and areas for improvement.
A technique used to assess the visual hierarchy of a design by squinting to see which elements stand out the most.
The practicality of implementing a solution based on technical constraints and capabilities.
A type of usability testing conducted at the end of the design process to evaluate the effectiveness and overall user experience.
The process of identifying and assessing the influence and interest of various stakeholders in a project, to prioritize engagement and communication strategies.
The percentage of leads that convert into customers.
The percentage of visitors to a website who navigate away from the site after viewing only one page.
The percentage of users who take a specific action that signifies they are engaging with a product or service.