Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
A key aspect of Gestalt psychology where complex patterns arise out of relatively simple interactions.
A type of sensory memory that briefly holds visual information for a fraction of a second.
A cognitive bias where people overemphasize information that is placed prominently or in a way that catches their attention first.
The principle stating that there is a limit to the amount of complexity that users can handle, and if designers don't manage complexity, users will.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
A design principle that states that contrasting elements (such as color, shape, size) can be used to draw attention and create visual interest.
The phenomenon where users perceive aesthetically pleasing designs as more usable, regardless of the actual usability.
The principle that elements in a digital interface maintain consistent appearance, position, and behavior across different pages and states to help users maintain orientation and familiarity.