Brand Identity
The visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds.
376 topics found for
“interface design”
Interaction Modeling
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
Confirmation Bias
The tendency to search for, interpret, and remember information in a way that confirms one's preexisting beliefs or hypotheses.
Declarative Memory
A type of long-term memory involving information that can be consciously recalled, such as facts and events.
Information Processing
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Semiotic Theory
The study of signs and symbols and their use or interpretation.
Cross-Platform Consistency
Ensuring that user experiences are consistent across different platforms, such as web, mobile, and desktop.