Dual Process Theory
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
A framework suggesting there are two systems of thinking: System 1 (fast, automatic) and System 2 (slow, deliberate), influencing decision-making and behavior.
The ease with which users can quickly find and understand information on a webpage or document, often enhanced by design elements like headings, bullet points, and short paragraphs.
A dark pattern where a free trial ends and the user is automatically charged without warning.
The default scaling factor applied by a device to render content at its optimal size and resolution.
The hypothesis that safety measures may lead to behavioral changes that offset the benefits of the measures, potentially leading to risk compensation.
A decision-making rule where individuals choose the option with the highest perceived value based on the first good reason that comes to mind, ignoring other information.
The theory that users search for information in a manner similar to animals foraging for food, aiming to maximize value while minimizing effort.
A logical fallacy that occurs when one assumes that what is true for a part is also true for the whole.
A search system that allows users to narrow down search results by applying multiple filters based on different attributes or categories.