Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
The study of mental processes such as perception, memory, reasoning, and problem-solving.
The structural design of information environments, organizing and labeling content to support usability and findability.
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
A psychological effect where exposure to one stimulus influences the response to a subsequent stimulus, without conscious guidance or intention.
A cognitive bias where people tend to remember the first and last items in a series better than those in the middle, impacting recall and memory.
A phenomenon where users perceive greater value in a service or product if they believe more effort was involved in its creation or delivery.
A concept in transactional analysis that describes three different aspects of the self: Parent, Adult, and Child, each influencing behavior and communication.
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
Easy, Attractive, Social, and Timely (EAST) is a behavioral insights framework used to influence behavior.