Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
376 topics found for
“interface design”
Wizard of Oz Testing
A usability testing method where users interact with a system they believe to be autonomous, but which is actually operated by a human.
Decision Staging
The process of breaking down decisions into smaller, manageable stages to simplify the decision-making process.
Intertemporal Choice
The study of how people make choices about what and how much to do at various points in time, often involving trade-offs between costs and benefits occurring at different times.
Expectation Bias
A cognitive bias where individuals' expectations influence their perceptions and judgments.
Haptics
The technology of transmitting and understanding information through touch.
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Risk-as-Feelings Theory
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.