Haptics
The technology of transmitting and understanding information through touch.
376 topics found for
“interface design”
Numerosity Bias
The tendency to perceive a greater quantity as a better value, regardless of the actual utility.
A/B Testing
A method of comparing two versions of a webpage or app to see which performs better in terms of user engagement or conversions.
Attention Economy
An economic approach that treats human attention as a scarce commodity, focusing on capturing and retaining user attention.
Naive Allocation
A heuristic where individuals evenly distribute resources across all options, regardless of their specific needs or potential.
Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
MoT
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Allais Paradox
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.
Bounded Rationality
A concept that humans make decisions within the limits of their knowledge, cognitive capacity, and available time, leading to satisficing rather than optimal solutions.