Myopic Loss Aversion
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Moment of Truth (MoT) refers to any instance where a customer interacts with a brand, product, or service in a way that leaves a significant impression.
Knowledge Organization System (KOS) refers to a structured framework for organizing, managing, and retrieving information within a specific domain or across multiple domains.
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
The time it takes for a webpage to load and become interactive, impacting user experience and search engine rankings.
Information Visualization (InfoVis) is the study and practice of visual representations of abstract data to reinforce human cognition.
Anchoring (also known as Focalism) is a cognitive bias where individuals rely heavily on the first piece of information (the "anchor") when making decisions.
Numeronym for the word "Personalization" (P + 13 letters + N), tailoring a product, service, or experience to meet the individual preferences, needs, or behaviors of each user.