Captology
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The study of computers as persuasive technologies, focusing on how they can change attitudes or behaviors.
The ability of an organization to adapt quickly to market changes and external forces while maintaining a focus on delivering value.
A mindset and approach that embodies the entrepreneurial spirit, passion for improvement, and deep sense of ownership typically associated with a company's founders.
The organizational structure and dynamics of teams within a company, designed to enhance collaboration and delivery.
A clear and concise statement that defines the purpose and goals of a product, guiding its development and strategic direction.
Objectives and Key Results (OKR) is a goal-setting framework for defining and tracking objectives and their outcomes.
Balanced Scorecard (BSC) is a strategic planning and management system used to align business activities to the vision and strategy of the organization.
Enterprise Architecture (EA) is a strategic framework used to align an organization's business strategy with its IT infrastructure.
The structure of brands within an organization, defining the relationships between parent brands, sub-brands, and other brand entities.