Liking Principle
A psychological principle where people are more likely to be influenced by those they like.
28 topics found for
“persuasive design”
Illusory Truth Effect
A cognitive bias where repeated statements are more likely to be perceived as true, regardless of their actual accuracy.
Social Proof
A psychological phenomenon where people follow the actions of others in an attempt to reflect correct behavior for a given situation.
Scarcity Tactics
A dark pattern where availability is falsely limited to pressure users into making a purchase.
Foot-in-the-Door Technique
A persuasion strategy that involves getting a person to agree to a small request to increase the likelihood of agreeing to a larger request later.
Third-Person Effect
A cognitive bias where people tend to believe that others are more affected by media messages and persuasive communications than they are themselves.
Storytelling
The practice of using narrative to communicate information, ideas, or experiences in a compelling and engaging way, often used in marketing and design.
Moral Suasion
The act of persuading individuals or organizations to act in a certain way based on moral arguments or appeals.
SCR
Situation-Complication-Resolution (SCR) is a communication and problem-solving framework used to structure information clearly and logically.