Merchandising
The strategic promotion, placement, and persuasive presentation of digital products or services within an online platform to maximize sales, engagement, and user satisfaction.
28 topics found for
“persuasive design”
Cold States
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
Scarcity Principle
The economic theory that suggests limited availability of a resource increases its value, influencing decision-making and behavior.
Scarcity
A psychological principle where people place higher value on objects or opportunities that are perceived to be limited or rare.
Messenger Effect
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
Certainty Effect
A cognitive bias where people give greater weight to outcomes that are certain compared to those that are merely probable.
Backfire Effect
A cognitive bias where individuals strengthen their beliefs when presented with evidence that contradicts them.