CRM
Customer Relationship Management (CRM) is a strategy for managing an organization's relationships and interactions with current and potential customers.
71 topics found for
“relationship building”
B2B2B
Business-to-Business-to-Business (B2B2B), a business model where businesses sell products or services to other businesses that then sell them to additional businesses.
Endorsed Brand
A brand that is supported by a stronger brand, typically a parent brand, which lends its credibility.
Stakeholder Management
The systematic identification, analysis, planning, and implementation of actions designed to engage and influence stakeholders in a project.
Social Theory
The study of social relationships, structures, and processes.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.