Brand Story
The narrative that communicates the history, mission, and values of a brand, creating an emotional connection with the audience.
71 topics found for
“relationship building”
Mere Exposure Effect
A psychological phenomenon where people develop a preference for things simply because they are familiar with them.
Lovemark
A marketing concept that describes brands that inspire loyalty beyond reason, creating an emotional connection with consumers.
Squeeze Page
A squeeze page is a type of landing page designed to capture a visitor's email address or other contact information.
Warm Lead
A potential customer who has shown interest in a product or service and is more likely to become a customer.
Truth Bias
The tendency for people to believe that others are telling the truth, leading to a general assumption of honesty in communication.
Sandler Pain Funnel
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
Brand Touchpoint
Any interaction or communication between a brand and its audience.
Brand Loyalty
The tendency of consumers to continuously purchase the same brand's products over time.