Paradox of Choice
The phenomenon where having too many options leads to anxiety and difficulty making a decision, reducing overall satisfaction.
75 topics found for
“usability research”
Nudging
The act of designing and implementing subtle interventions to influence behavior in a predictable way.
F Pattern
A common pattern of eye movement where users scan web content in an "F" shape, focusing on the top and left side of the page.
Miller’s Law
Also known as Magical Number 7 +/- 2, a theory in cognitive psychology that states the average number of objects an individual can hold in working memory is about seven.
Doherty Threshold
A principle stating that productivity increases when the computer and its user interact at a pace that ensures neither has to wait on the other.
IxD
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
System One
A mode of thinking, derived from Dual Process Theory, that is fast, automatic, and intuitive, often relying on heuristics and immediate impressions.
Sludge
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.