Product Discovery
The process of identifying user needs and market opportunities to inform the development of new products or features.
621 topics found for
“usability research”
Assumed Similarity Bias
A cognitive bias where people assume others share the same beliefs, values, or preferences as themselves.
UCD
User-Centered Design (UCD) is an iterative design approach that focuses on understanding users' needs, preferences, and limitations throughout the design process.
Wizard
A step-by-step guide that helps users complete a complex task by breaking it down into manageable steps.
Squint Test
A technique used to assess the visual hierarchy of a design by squinting to see which elements stand out the most.
Hick’s Law
A principle that states the time it takes to make a decision increases with the number and complexity of choices available.
Scanning Pattern
Common reading patterns users follow when scanning web content, such as the F-pattern, where users read across the top and then scan down the left side.
Discoverability
The ease with which users can find new features or content within a product.
Jakob’s Law
A principle stating that users spend most of their time on other websites and prefer your site to work the same way as all the other sites they already know.