Chunking
A cognitive process that groups information into manageable units, making it easier to remember and process.
621 topics found for
“usability research”
VOC
Voice of the Customer (VOC) is a process for capturing customers' expectations, preferences, and aversions.
Prospect-Refuge
A theory in environmental psychology that suggests people prefer environments where they can see (prospect) without being seen (refuge).
Needs Assessment
A systematic process for determining and addressing needs or gaps between current conditions and desired outcomes.
User Research
The process of understanding user behaviors, needs, and motivations through various qualitative and quantitative methods.
Quantitative Research
A research method that focuses on collecting and analyzing numerical data to identify patterns, relationships, and trends, often using surveys or experiments.
Qualitative Research
A research method that focuses on understanding phenomena through in-depth exploration of human behavior, opinions, and experiences, often using interviews or observations.
Keyword Research
The practice of identifying and analyzing search terms that users enter into search engines, used to inform content strategy and SEO.
Berkson’s Paradox
A statistical phenomenon where two independent events appear to be correlated due to a selection bias.