Layer Cake Pattern
A reading pattern where users scan a page in horizontal stripes, focusing on headings and subheadings.
621 topics found for
“usability research”
Horn Effect
A cognitive bias where one negative trait of a person or thing influences the perception of other traits.
Mid-Tier Value
A pricing strategy that offers a middle option with substantial value at a moderate price, often perceived as the best deal by users.
Informational Influence
The change in opinions or behavior that occurs when individuals conform to the information provided by others.
Belief Perseverance
The tendency to cling to one's beliefs even in the face of contradictory evidence.
Defaulting
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
Gaze Cueing
The phenomenon where people follow the direction of another person's gaze, influencing their attention and behavior.
Reciprocity
A social norm of responding to a positive action with another positive action, fostering mutual benefit and cooperation.
Homo Economicus
A theoretical concept in economics that portrays humans as rational and self-interested agents who aim to maximize their utility.