Fast and Frugal Heuristics
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
Decision-making strategies that use simple heuristics to make quick, efficient, and satisfactory choices with limited information.
The phenomenon where the credibility of the source of information influences how the message is received and acted upon.
A logical fallacy where anecdotal evidence is used to make a broad generalization.
Not Invented Here (NIH) syndrome refers to the aversion to using or buying products, research, or knowledge developed outside an organization.
Managing product development with a focus on understanding and influencing user behavior through behavioral science principles.
A type of model architecture primarily used in natural language processing tasks, known for its efficiency and scalability.
A cognitive bias where people seek out more information than is needed to make a decision, often leading to analysis paralysis.
The mathematical study of waiting lines or queues.
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.