External Cues
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
Environmental signals that influence behavior and decision-making, such as signage, prompts, or notifications.
The cognitive bias where people treat a set of items as more significant when they are perceived as a cohesive group.
The tendency for negative information to have a greater impact on one's psychological state and processes than neutral or positive information.
Quantitative data that provides broad, numerical insights but often lacks the contextual depth that thick data provides.
A cognitive bias where people focus on the most noticeable or prominent information while ignoring less conspicuous details.
Happiness, Engagement, Adoption, Retention, and Task (HEART) is a framework used to measure and improve user experience success.
A phenomenon where individuals' preferences between options change when the options are presented in different ways or contexts.
The tendency to give more weight to negative experiences or information than positive ones.
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.