Pratfall effect
A psychological phenomenon where individuals are perceived as more likable if they make a mistake, provided they are generally competent.
670 topics found for
“usability research”
Baader-Meinhof Phenomenon
The experience of noticing something for the first time and then frequently encountering it shortly after, also known as frequency illusion.
IxD
Interaction Design (IxD) focuses on creating engaging interfaces with well-thought-out behaviors.
Affective Forecasting
The process of predicting how one will feel in the future, which often involves biases and inaccuracies.
Color Psychology
The study of how colors affect perceptions and behaviors.
Customer Empathy
The ability to understand and share the feelings of customers, crucial for creating user-centered designs and experiences.
Irrational Escalation
The phenomenon where people continue a failing course of action due to the amount of resources already invested.
Smart Defaults
Pre-set options in a system that are designed to benefit users by simplifying decisions and guiding them towards the best choices.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.