Cognitive Theory
The study of mental processes such as perception, memory, reasoning, and problem-solving.
621 topics found for
“usability research”
Expectation Effect
The phenomenon where individuals' expectations about a situation influence their actual experience of that situation.
Native App Design
The practice of designing applications specifically for a particular operating system or platform, leveraging its unique features and capabilities.
Similar To Me Bias
A cognitive bias where individuals favor others who are perceived to be similar to themselves, affecting judgments and decision-making.
Bait and Switch
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
Gutenberg Diagram
A design principle that suggests a pattern for how people read a webpage, dividing it into four quadrants and emphasizing the importance of the top-left and bottom-right areas.
Actor-Observer Bias
A cognitive bias that causes people to attribute their own actions to situational factors while attributing others' actions to their character.
Illusion of Validity
A cognitive bias where individuals overestimate the accuracy of their judgments, especially when they have a lot of information.
Reward Substitution
A strategy where less immediate or tangible rewards are substituted with more immediate or tangible ones to encourage desired behaviors.