Levels-of-Processing Effect
A theory that suggests the depth of processing (shallow to deep) affects how well information is remembered.
621 topics found for
“usability research”
Choice-Supportive Bias
The tendency to attribute positive qualities to one's own choices and downplay the negatives, enhancing post-decision satisfaction.
Optimal Arousal Theory
A theory that suggests there is an optimal level of arousal for peak performance, and too much or too little arousal can negatively impact performance.
Peak End Rule
A cognitive bias where people judge an experience largely based on how they felt at its peak (most intense point) and its end, rather than the total sum of the experience.
Conspicuity
The ability of an object to stand out and attract attention within its environment.
Less Is Better Effect
A cognitive bias where people prefer a smaller set of higher-quality options over a larger set with lower overall quality.
Biometric Inputs
The use of biological data (e.g., fingerprints, facial recognition) for user authentication and interaction with digital systems.
Chivas Regal Effect
The phenomenon where higher-priced products are perceived to be of higher quality, regardless of the actual quality.
Opportunity Space
The area within a market where unmet needs or problems present potential for new products or services.