Brand Signature
A unique element or feature that consistently represents a brand, such as a specific font, color, or sound.
621 topics found for
“usability research”
Implementation Intentions
A self-regulation strategy in the form of "if-then" plans that can lead to better goal attainment and behavior change.
Exposure Effect
A psychological phenomenon where repeated exposure to a stimulus leads to an increased preference for it.
Risk-as-Feelings Theory
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
Affect Heuristic
A mental shortcut where current emotions influence decisions, often bypassing logic and reasoning.
Postel’s Law
A principle stating that a system should be liberal in what it accepts and conservative in what it sends, meaning it should handle user input flexibly while providing clear, consistent output, similar to the principle of fault tolerance.
Base Rate Fallacy
A cognitive bias where people ignore general statistical information in favor of specific information.
Vertical Market
A market in which vendors offer goods and services specific to an industry, trade, profession, or other group of customers with specialized needs.
Testing Effect
The phenomenon where taking a test on material improves long-term retention of that material more than additional study sessions.