Humor Effect
The psychological phenomenon where humorous content is more easily remembered and perceived positively by users.
621 topics found for
“usability research”
Relativity
A principle often used in behavioral economics that suggests people evaluate options based on relative comparisons rather than absolute values.
MINDSPACE
Messenger, Incentives, Norms, Defaults, Salience, Priming, Affect, Commitment, and Ego (MINDSPACE) is a framework used to understand and influence behavior.
Paradox of Value
An economic theory that explains why some necessities, such as water, are less expensive than non-essentials, like diamonds, despite their greater utility.
Goldilocks Effect
The psychological phenomenon where people prefer options that are not too extreme, but just right.
Product Consolidation
The process of combining multiple products or product lines into a single offering to streamline operations and reduce complexity.
Suffix Effect
The phenomenon where people have a reduced ability to recall the last items in a list when additional, unrelated information is added at the end.
Zero Price Effect
A phenomenon where people perceive an item as more valuable when it is free, leading to an increased likelihood of choosing the free item over a discounted one.
Regulatory Focus Theory
A theory that describes how individuals pursue goals using either a promotion focus (seeking gains) or a prevention focus (avoiding losses).