Persona
A fictional character created to represent a user type that might use a site, brand, or product in a similar way, guiding design decisions.
92 topics found for
“usability research”
Overchoice
The phenomenon where having too many options leads to decision-making paralysis and decreased satisfaction.
Occam’s Razor
A principle that suggests the simplest explanation is often the correct one, favoring solutions that make the fewest assumptions.
User Centric Mindset
An approach that places the user's needs, preferences, and behaviors at the forefront of all design and development activities.
Neurodesign
The application of neuroscience principles to design, aiming to create more effective and engaging user experiences based on how the brain processes information.
Marking Pattern
A reading pattern where users quickly scan for specific markers or keywords within the content.
Design Validation
The process of testing and evaluating a design to ensure it meets user needs and business goals before final implementation.
Interaction Modeling
The process of creating representations of how users will interact with a system, including the flow of interactions and the overall experience.
Information Ecology
The study of the relationships between people, practices, values, and technologies within an information environment.