Seven Stages of Action
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
A model by Don Norman outlining the cognitive steps users take when interacting with a system: goal formation, planning, specifying, performing, perceiving, interpreting, and comparing.
The discrepancy between what people intend to do and what they actually do.
A set of fundamental principles and guidelines that inform and shape user research practices.
A psychological theory that predicts an individual's behavior based on their intention, which is influenced by their attitudes and subjective norms.
A dark pattern where users think they are going to take one action, but a different, undesirable action happens instead.
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
Elements in a process that cause resistance or slow down user actions, which can lead to frustration or be used intentionally to prevent errors and encourage deliberate actions.
A pop-up dialog that appears when a user attempts to leave a page or application, which can be used to prevent loss of progress or data, or to confirm user intent.
A user-centered design process that involves understanding users' needs and workflows through field research and applying these insights to design.