Trigger
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
A prompt or cue that initiates a behavior or response, often used in behavior design to encourage specific actions.
The path or sequence of actions users follow based on information scent to find their desired information.
A dark pattern where the user interface is manipulated in a way that prioritizes certain actions over others to benefit the company.
Modifications or additions to a system that encourage specific user behaviors.
The evaluation of products based on their ability to influence and shape user behavior.
Any process or administrative barrier that unnecessarily complicates transactions and creates friction, discouraging beneficial behaviors.
Designing products that leverage behavioral science to influence user behavior in positive ways.
UI/UX design tactics that intentionally manipulate users into taking actions they might not otherwise take.
The percentage of users who start but do not complete a desired action, such as completing a form or purchasing a product.