Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Designing products that leverage behavioral science to influence user behavior in positive ways.
A theory of motivation that explains behavior as driven by a desire for rewards or incentives.
A framework for designing habit-forming products that includes four phases: Trigger, Action, Variable Reward, and Investment.
The perceived affordance of an element to be clickable, indicating that it can be interacted with.
The practice of setting defaults in decision environments to influence outcomes, often used in behavioral economics and design.
The tendency for individuals to give positive responses or feedback out of politeness, regardless of their true feelings.
The series of actions or operations involved in the acquisition, interpretation, storage, and retrieval of information.
The practice of keeping multiple web pages open in browser tabs for future reference or action.
A framework for understanding what drives individuals to act, involving theories such as Maslow's hierarchy of needs.