Advocacy Marketing
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
A marketing strategy that leverages satisfied customers to promote products through word-of-mouth and personal endorsements.
Plan, Do, Check, and Act (PDCA) is a four-step management method used for continuous improvement of processes and products.
A type of bias that occurs when the observer's expectations or beliefs influence their interpretation of what they are observing, including experimental outcomes.
A collection of reusable components, guided by clear standards, that can be assembled to build any number of applications, ensuring consistency and efficiency.
New Product Development (NPD) is the complete process of bringing a new product to market, from idea generation to commercialization.
A statistical method used to assess the generalizability of a model to unseen data, involving partitioning a dataset into subsets for training and validation.
An agile methodology focused on delivering value to the customer through principles such as eliminating waste, amplifying learning, and delivering as fast as possible.
A sales technique used to uncover a prospect's pain points through a series of targeted questions.
The process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.