Attribution Theory
A theory that explains how individuals determine the causes of behavior and events, including the distinction between internal and external attributions.
61 topics found for
“user experience assessment”
Illusory Superiority
A cognitive bias where individuals overestimate their own abilities, qualities, or performance relative to others.
Activation Rate
The percentage of users who take a specific action that signifies they are engaging with a product or service.
5-Second Test
A usability test where users are shown a design for 5 seconds to measure recall and initial reactions.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
First Click Testing
A usability testing method that measures the first click users make on a webpage to determine if they can successfully navigate to their goal.
Evaluative Research
Research conducted to assess the effectiveness, usability, and impact of a design or product.
10-Second Test
A usability test to see what impression users get within the first 10 seconds of interacting with a product or page.
Introspection Illusion
A cognitive bias where people wrongly believe they have direct insight into the origins of their mental states, while treating others' introspections as unreliable.