Subadditivity Effect
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
A cognitive bias where the total probability assigned to a set of events is less than the sum of the probabilities assigned to each event individually.
The extent to which a measure represents all facets of a given construct, ensuring the content covers all relevant aspects.
A cognitive bias where individuals underestimate their own abilities and performance relative to others, believing they are worse than average.
A theory that emphasizes the role of emotions in risk perception and decision-making, where feelings about risk often diverge from cognitive assessments.
Emotional states where individuals are calm and rational, often contrasted with hot states where emotions run high.
A cognitive bias where people overestimate the importance of information that is readily available.
The use of data from digital devices to measure and understand individual behavior and health patterns.
A behavioral economic theory that describes how people choose between probabilistic alternatives that involve risk, where the probabilities of outcomes are known.
The process of testing product ideas and assumptions with real customers to ensure they meet market needs.