Benchmark Testing
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
The process of comparing design metrics to historical performance, competitive standards, or industry best practices to identify areas for improvement.
A cognitive bias that causes people to overestimate the likelihood of negative outcomes.
A usability inspection method where experts review a user interface against a set of heuristics to identify usability issues.
A cognitive bias where decision-making is affected by the lack of information or uncertainty.
A cognitive bias where individuals tend to avoid risks when they perceive potential losses more acutely than potential gains.
Click-Through Rate (CTR) measures the percentage of users who click on a specific link out of the total users who view a page, email, or advertisement.
A cognitive bias that causes people to believe they are less likely to experience negative events and more likely to experience positive events than others.
Quantitative measures used to track and assess the performance and success of a product, such as usage rates, customer satisfaction, and revenue.
A decision-making paradox that shows people's preferences can violate the expected utility theory, highlighting irrational behavior.