Ratio Bias
A cognitive bias where people judge the likelihood of an event based on its relative size rather than absolute probability.
61 topics found for
“user experience assessment”
Design Maturity
The level of sophistication and integration of design practices within an organization's processes and culture.
Bounce Rate
The percentage of visitors to a website who navigate away from the site after viewing only one page.
Wall Walk
An activity during a design audit where printed screens representing customer journeys are reviewed collaboratively with stakeholders to assess design quality and identify areas for improvement.
Proportionality Bias
The tendency to believe that large or significant events must have large or significant causes.
Squint Test
A technique used to assess the visual hierarchy of a design by squinting to see which elements stand out the most.
SEO Audit
A comprehensive analysis of a website to assess its performance in search engine rankings and identify areas for improvement.
Feature Audit
A systematic evaluation of all features in a product to determine their usage, effectiveness, and alignment with business goals.
Competitive Analysis
A strategic research process that involves evaluating competitors' products, services, and market positions to identify opportunities and threats.