Content Inventory
A comprehensive list of all content within a system, used to manage and optimize content.
61 topics found for
“user experience assessment”
A/A Testing
A method of testing two identical versions of a webpage or app to ensure the accuracy of the testing tool.
Extension Neglect
A cognitive bias where people ignore the relevance of sample size in making judgments, often leading to erroneous conclusions.
LTV
Lifetime Value (LTV) is a metric that estimates the total revenue a business can expect from a single customer account throughout their relationship.
Lead Conversion Rate
The percentage of leads that convert into customers.
WCAG
Web Content Accessibility Guidelines (WCAG) are a set of guidelines developed by WAI to make web content more accessible.
Last Touch
The final interaction a customer has with a brand before making a purchase.