Persuasion Architecture
A strategic framework that designs user experiences to guide behavior and decisions towards desired outcomes.
371 topics found for
“user insights”
Journey Mapping
A technique that visualizes the process users go through to achieve a goal with a product or service.
Retention Rate
The percentage of users who continue to use a product or service over a specified period, indicating user loyalty and engagement.
Continuous Discovery
An ongoing process of learning about user needs and validating assumptions through continuous research and experimentation.
Think-Aloud Protocol
A usability testing method where participants verbalize their thoughts while interacting with a product.
Personalization
The process of tailoring a product or experience to meet the individual needs and preferences of users.
Desirability Study
A research method used to determine how desirable a product or feature is to potential users.
Heat Map
A data visualization technique that shows the intensity of data points with varying colors, often used to represent user interactions on a website.
Card Sorting
A user research technique where participants organize information into categories to inform information architecture and design.