Guerrilla Testing
A quick and cost-effective usability testing method where feedback is gathered from users in informal settings, often in public places.
371 topics found for
“user insights”
Illusion of Control
The tendency for people to overestimate their ability to control events.
Empathy Gap
A cognitive bias where people underestimate the influence of emotional states on their own and others' behavior.
Behavioral Product Design
Designing products that leverage behavioral science to influence user behavior in positive ways.
Product Engagement Score
A metric that measures how engaged users are with a product, often based on usage frequency, feature adoption, and user feedback.
Mental Accounting
A behavioral economics concept where people categorize and treat money differently depending on its source or intended use.
Hard-Easy Effect
A cognitive bias where people overestimate the probability of success for difficult tasks and underestimate it for easy tasks.
Halo Effect
A cognitive bias where the perception of one positive trait influences the perception of other unrelated traits.
Implicit Requirements
Needs and expectations that are not explicitly stated by users but are inferred from their behavior and context.